Chase makes bold statement with stunning new flagship branch

first_imgIn one morning, Chase Bank made its ambitious plans for building more branches around the country more concrete than ever by unveiling its “flagship branch,” reemphasized the importance of face-to-face banker-to-customer contact, and sent Bank of America fair warning it was going to put boots on the ground on its home turf.As the bank unveiled its 12,500 square-foot high tech/high touch branch, Gordon Smith, Co-President and Co-Chief Operating Officer, and Consumer & Community Banking CEO, gave a powerful endorsement to physical banking. His words came not long after the termination of the megabank’s Finn mobile bank brand.“Branches are the heart of the company,” said Smith, speaking to a crowd of Chase employees and media. “Whenever we move into a new location, it’s the branch that drives all of the business we do.”“We hear an awful lot about, ‘Will branches exist in the future?’,” continued Smith. “The answer is a very resounding ‘Yes’. We have more than 5,000 branches and more than a million people go through those branches in a day.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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