The Turkish Ministry of Culture and Tourism, in collaboration with the Tourism Association of Turkish Travel Agents and Turkish Hoteliers Federation, concluded the Delhi chapter of their road show ‘Destination Turkey Workshop’ recently in New Delhi. The show housed leading travel agents and hoteliers of Turkey besides the Turkish Airlines. Apart from enriching B2B desk interactions with the participants, the visitors were also greeted with a welcome address by Ozgur Ayturk, Culture and Tourism Counsellor of the Turkish Embassy in India. Following this were addresses by Ozer Guer, General Manager, Turkish Airlines and Dr Burak Akchapar, the Turkish Ambassador to the country.In its contribution to promote Turkey as an attractive tourist destination, an increase in the number of flights was announced by the airlines, one that has a record of flying to more countries than any other in the industry. The Ambassador however expressed his discontent over the unsatisfactory 20% growth in tourism with only 8.86% rise in outgoing Indian tourists to Turkey, a statistics undoubtedly inadequate with respect to the tourism potential of the country. What he advocated was a ‘joint vision’ of tourism between the countries to reach out to a wider population, facilitating efforts organised around greater exhibition of what each has to offer the other, while emphasising the government’s pressing responsibility in it.The cynosure of the show was a visual presentation by Gulbark Ashypar, representing Tourism Association of Turkish Travel Agents. The detailed presentation narrated an overall picture of the ‘home of unique nature and culture’ and its historical and religious prestige, highlighting its 15 world heritage sites, recognised by UNESCO. It also focused on the diverse cuisine and entertainment available, provisions for world class hotel and transportation service and the popular tourist sites while drawing attention to the emerging trends of adventure tourism, faith tourism and the country as a trending wedding destination.