Brooke appoints GOOD Agency on fundraising strategy

first_imgBrooke appoints GOOD Agency on fundraising strategy  202 total views,  4 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis9 International animal welfare organisation Brooke has appointed GOOD Agency as its fundraising partner.Coinciding with the launch of Brooke’s new brand, GOOD Agency will start on the charity’s five-year fundraising strategy. This will include optimising Brooke’s fundraising and recruiting new audiences through individual giving and other engagement strategies, as well as developing their short and long-term income.GOOD Agency won the business in a competitive pitch at the beginning of 2016 and began working on the project immediately.Caroline Corr, head of individual giving at Brooke said:“We conducted a rigorous selection process, choosing GOOD as our strategic partner because they identified our challenges and opportunities. GOOD also got the potential of our new brand and how it can help us achieve our ambition.”  201 total views,  3 views today Advertisement About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. Melanie May | 13 June 2016 | News Tagged with: recruitment The Good Agency AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis9last_img read more

Mural pays tribute to Malcolm X

first_imgActivist, visionary muralist and teacher Mario Torero unveiled the renovated Malcolm X Mural at Southcrest Park in San Diego, Calif., on May 29. The inscription on the mural quotes Malcolm X El-Hajj Malik Shabazz: “Just as a tree without roots is dead, so is a people without history or culture.”In 1993, “artivist” Torero partnered with the African-American community, who were the core of the Southcrest Park area at the time, to paint a mural commemorating their hero, Malcolm X. They painted the mural on the façade of the Southcrest Recreation Center, finishing on May 15 of that year, near Malcolm’s birthday and in recognition of the Los Angeles Rebellion just a year earlier. The community also renamed the Southcrest facility the Malcolm X Park and Recreation Center.Over the last 21 years, the mural had come to look very worn-out and dilapidated. Already succumbing to graffiti, it was going to be erased and destroyed until the community came out in support of preserving it. They found Torero and asked him to repaint it. It took a year to find the necessary funds to get it renovated. Finally, monetary support came from the office of San Diego city Councilperson Myrtle Cole of District 4.Torero began the renovation work in May and invited the community to the unveiling to celebrate the 90th birthday of Malcolm X and to commemorate the 50th anniversary of his assassination. A special guest, Nathaniel Peterson, representing “the spirit of Malcolm X,” recited one of Malcolm X’s speeches. Also present were representatives from the Southcrest Community Council and the Malcolm X Library, a journalist from Activist San Diego and an organizer from the Committee Against Police Brutality-San Diego, as well as community members. The beautiful, brilliant, bright mural was unveiled, and it will remain in the park for many years to come.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img read more